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Product Prioritization Micro-Certification (PPC)™️
Introduction
Welcome to the Course (2:03)
Course Overview
Why Do You Need this Micro-Certification?
The Role of Prioritization in Driving Product Success
What is Product Prioritization? (2:35)
Why Does Prioritization Matter for PMs?
Embracing "Ruthless Prioritization"
Real-World Example: Apple's Return to Focus
When to Say "Yes"
Knowledge Check
Summary
Resources
Using Prioritization Frameworks to Structure Smarter Decisions
Bringing Structure to Your Decisions (2:03)
Prioritization Framework 1: MoSCoW
Prioritization Framework 2: RICE
Prioritization Framework 3: Weighted Scoring
Enhancing Prioritization Frameworks with AI
From Fast Sorting to Strategic Storytelling
Knowledge Check
Summary
Resources
Putting Prioritization Frameworks into Practice
Real-World Prioritization Is Messy and That’s Okay (2:04)
Applying the Frameworks to Your Mobile App Scenario
MoSCow Scenario
RICE Scenario
Weighted Scoring Scenario
Knowledge Check
Summary
Resources
Communicating and Justifying Prioritization with Clarity and Confidence
Why Communication Matters for Alignment (1:38)
Real-World Example: How Airbnb Used Prioritization to Build Trust and Alignment
Turning Prioritization Into Action
4 Tips to Communicate and Champion Prioritization in the Real World
Knowledge Check
Summary
Resources
Conclusion
Key Takeaways (1:59)
Certification
Congratulations
Real-World Prioritization Is Messy and That’s Okay
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