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Product-Led Growth Micro-Certification (PLGC)™️
General Introduction
Welcome and Objectives
Your Playground
Introducing Your Face2Face Case Study
Getting Started with PLG
Basics of PLG
Using Your Product to Drive the Customer Journey
Presenting the PLG Framework: Questions From Your Audience
Executing a PLG Strategy
Setting Your PLG Strategy Up for Success
The Right Metrics to Measure
Mapping Your Product Data
Dashboard of Metrics to Track
Acquire & Convert Customers with the Trial Experience
The Free Trial Model
Digital Onboarding Guides
Guiding Users to Value
Making Product Decisions Using Data
PLG Strategies to Drive Adoption and Retain Customers
Achieving Sustainable Growth
User Surveys
Methods to Improve Retention
Prioritizing Roadmap for Growth
The Expand Phase
Creating a Winning Roadmap
Prioritizing Roadmap Features
Conclusion
Congratulations!
Recap
Resources
Certification
Using Your Product to Drive the Customer Journey
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