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Product Discovery Micro-Certification (PDC)™️
Introduction
Welcome to the Course (1:39)
Course Overview
Why Do You Need this Micro-Certification?
Introduction to Product Discovery
What is Product Discovery? (10:54)
What is User Research?
How to Conduct User Research
Knowledge Check
Summary
Resources
Understanding Market and Customer Needs
Product Market Fit (13:54)
Customer Development
Customers and Personas
Template: How to Craft a User Persona
Customer Interviews
Knowledge Check
Summary
Resources
Problem Identification and Validation
Why is Data Important for Product Discovery? (10:06)
Where Can I Find Data?
Validating for Results
Types of Validation Experiments
Knowledge Check
Summary
Resources
Tools and Techniques for Product Discovery
Discovery Tools (10:07)
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Customer Journey Maps (CJMs)
Design Thinking
Design Sprints
Knowledge Check
Summary
Resources
Conclusion
Key Takeaways (1:57)
Certification
Congratulations
Strengths, Weaknesses, Opportunities and Threats (SWOT)
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