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Product Experimentation Micro-Certification (PEC)™️
Introduction
Welcome to the Course (1:24)
Course Overview
Why Do You Need this Micro-Certification?
Experimentation to Drive Product Success
What is Product Experimentation? (4:08)
The Benefits of an Experimentation Mindset
Why Experiments are Critical to Product Success
How Real-World Companies Leverage Experimentation
Knowledge Check
Summary
Resources
Types of Experiments
Overview of Experiments (7:34)
A/B Testing
Real-World Example: A/B Testing at Airbnb
Multivariate Testing
Real-World Example: Multivariate Testing at Spotify
Advanced Techniques
Knowledge Check
Summary
Resources
Designing Effective Experiments
How to Design an Experiment (5:29)
Steps to Design an Effective Experiment
Common Design Pitfalls
When to Experiment vs. When Not to Experiment
Case Study: Design Your Own Experiment for Netflix Kids
Knowledge Check
Summary
Resources
Tools for Experimentation
Building Your Experimentation Tech Stack (5:29)
Essential Experimentation Tech Stack
Setting Up Dashboards to Track Results
Key Visualizations for Actionable Insights
Top Tips for Building Your Tech Stack
Case Study: Visualize and Analyze Your Experiment for Netflix Kids
Knowledge Check
Summary
Resources
Conclusion
Key Takeaways (1:51)
Certification
Congratulations
Real-World Example: Multivariate Testing at Spotify
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