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Product Marketing Course
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Course Handbook
Week 1. Marketing Funnels & Key Performance Indicators (KPIs) (349:39)
Week 2. Customer Acquisition Channels & Search Engine Marketing (SEM) (320:18)
Week 3. Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) (325:59)
Week 4. Customer Relationship Management (CRM), Email, & Marketing Automation (316:37)
Week 5. Marketing Analytics, A/B Testing & Reporting (307:53)
Week 6. Branding, Storytelling & Conversion Rate Optimization (CRO) (314:47)
Week 7. Marketing Planning, Budgeting & Growth Hacking (313:10)
Week 8. Final Presentations (237:16)
Week 4. Customer Relationship Management (CRM), Email, & Marketing Automation
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