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Product Launches Micro-Certification (PRLC)™️
Introduction
Welcome to the course (1:29)
Course Overview
Iconic Product Launches
The Most Iconic Product Launches of All Time (3:41)
All Great Product Launches PAVE the Way for Future Growth (1:59)
Summary
Foundational Elements of an Exceptional Product Launch
The Key Ingredients for an Exceptional Product Launch
Foundational Elements of an Exceptional Product Launch
Positioning
Messaging
Pricing and Packaging
Competitive Intelligence
Summary (8:58)
Resources
Components of Exceptional Go-To-Market Plans
Components of Exceptional Go-To-Market Plans (25:48)
Launch Tier
Target Audience
Goals and Metrics
GTM Timeline
Enablement Plan
Channel Plan
Launch Assets
Pro-Tips for Operationalizing GTM Plans (3:47)
Real Launch Examples to Help You Stand Out (4:30)
Summary
Resources
Conclusion
Key Takeaways
Certification
Congratulations
Positioning
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