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Product Strategy Micro-Certification (PSC)™️
Introduction
Welcome and Overview
Building a Product Strategy
Overview of Product Strategy (10:51)
Defining a Product Strategy
Why is it Important?
Aligning your Strategies
Crafting a Product Strategy in 6 Steps
Step 1: Market Analysis (5:51)
Step 2: Customer Analytics (7:04)
Step 3: Product Vision & Mission (4:02)
Step 4: OKRs (3:35)
Step 5: Roadmap (4:21)
Step 6: Prioritization (4:08)
Summary
Resources
Communicating Product Strategy
Communicating Product Strategy to Drive Stakeholder Alignment (4:47)
Developing a Communication Plan (5:26)
Product Strategy Examples (6:32)
Attributes of a Winning Product Strategy (10:25)
Module Summary
Crafting an Advanced Product Strategy
Crafting a Game-changing Product Strategy
Components of a Game-changing Product Strategy
The Product Strategy Formula
Example: The Product Strategy Formula Applied to Zoom
Module Summary
Resources
Conclusion
Recap
Certification
Congratulations
Product Strategy Examples
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